Google Personalization (Eg. The pws parameter)

Compare this:

http://www.google.com/search?rlz=1C1GGLS_enUS291&sourceid=chrome&ie=UTF-8&q=CL.TechSupport.Jobs@gmail.com&pws=0

with this:

http://www.google.com/search?rlz=1C1GGLS_enUS291&sourceid=chrome&ie=UTF-8&q=CL.TechSupport.Jobs@gmail.com&pws=0

I thought it was curious that of this obvious craigslist spam, Google showed me only the result from Atlanta, which is a word I've been searching for a lot lately, eg atlanta jobs, employment, etc.... Is this a secret? No. But it's another piece of the puzzle. Btw, hittail is still the easiest way to SEO your site!

Hittail's Secret Sauce

I think I know the secret sauce of hittail. It might possibly be the distance between words in the page. It might also be the distance within a paragraph, or other delineators.

I know this because searching for a phrase for example "Rockbox is an open source firmware replacement for a growing number of digital audio players" shows 5 results

this one shows 7:
"Rockbox is an open source firmware replacement for a growing number of digital"

this one shows 1020:
"Rockbox is an open source firmware replacement for a growing number"

this one shows 1330:
"Rockbox is an open source firmware replacement"

The greater the distance between the words the more under-performing potential energy the phrase has.

Discussion continues here.

This is my intuitive hunch after my entirely unrelated examination of many serps. What do you think?